Smarter search starts with machine learning

Explore the inner workings of machine learning-based search engines. See how GenAI, deep learning, and retrieval augmented generation (RAG) enhance accuracy and improve search experiences.

Get the guide

Lay the foundation for GenAI

Discover the role of machine learning in generative AI (GenAI) and search with our technical deep dive.

 

animated-gif-ai-deep-dive.gif

Download now

MarketoFEForm

Start your (machine) learning journey

From vector embeddings to RAG, our guide unpacks the foundations of generative AI and machine learning (ML) for search engines.

  • Demystify ChatGPT

    Learn how large language models (LLMs) like ChatGPT, BERT, and Gemini work. Discover transformer models, attention mechanisms, and why more focused parameters lead to smarter AI.

  • Understand GenAI architecture

    Peek inside the transformer architecture that powers ML search engine integrations.

  • Design better experiences with RAG

    Discover how RAG enhances AI by using proprietary data to generate more accurate, context-aware text.

  • Mitigate hallucinations with domain-specific GenAI

    Combine pre-training, fine-tuning, and RAG to allow LLMs to reason and generate domain-specific language.