Ecommerce Search

Engineer high-conversion discovery experiences

Standard search solutions often plateau as your complexity grows. Don't settle for black-box ranking you can't inspect or override. Build on a platform where every layer of the relevance stack — from retrieval to reranking — is yours to control, extend, and own.

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Full control over retrieval strategy. Serve high-intent keyword queries and exploratory searches without compromise.

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Extensible query pipelines. Integrate your own personalization models, reranking logic, and custom machine learning (ML) into the flow.

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Unbreakable enterprise scale. Handle over 200 million SKUs and traffic spikes that break most SaaS providers with a platform built for the largest catalogs.

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PERSONALIZED JOURNEY

Search relevance that delivers what customers want

Personalization at enterprise scale requires more than a toggle. Elastic gives your engineers the tools to implement it properly — Learning to Rank (LTR), vector search, and function_score with business signals like margin and recency — without constraining you to what a SaaS vendor decides to expose.

Elastic ecommerce search results page showing personalised product recommendations and relevant results for a fashion retailer

DATA THAT DELIVERS

Turn insights into action

Every query tells you exactly what your customers need. Use Elastic's analytics and tuning tools to listen, adapt, and improve. Optimize your search relevance in real time to turn browser curiosity into buyer confidence.

Elastic search analytics dashboard displaying query performance metrics, zero-result rates, and conversion data for an ecommerce site

INDEX FOR SUCCESS

Flexible, fast indexing and retrieval

Take advantage of time-saving tools to index your data to reflect real-time product availability. Use open crawler and flexible APIs to present your complete inventory to customers and help analyze trends that enable easier purchasing decisions.

Illustration of Elastic's web crawler indexing a product catalogue in real time for ecommerce search

FLEXIBLE IMPLEMENTATION

Fully customizable

Get started quickly with Search UI, a framework with prebuilt components including filtering, faceting, autosuggest, and category pages. Use native integrations to connect your full catalog. Then, build out exactly the retrieval strategy your queries demand — with keyword precision for high-intent searches, and vector and hybrid approaches where semantic understanding adds value.

Screenshot of Elastic Search UI framework showing ecommerce search components including filtering, faceting, and autocomplete

PERFORMANT AS YOU GROW

Scale for peak traffic

Rest easy during seasonal shopping spikes with Elastic’s modern, scalable infrastructure. Keep availability high and exceed performance goals with cluster and geographic redundancy and autoscaling. Use your preferred cloud provider (and keep data close with 50+ cloud regions and counting), go serverless, or host it yourself. With resource-based pricing, you only pay for what you use.

Diagram showing Elastic's scalable cloud infrastructure with multi-region deployment and autoscaling for high-traffic ecommerce

Generative AI

Build secure next-gen experiences

Integrate Elastic with generative AI to build innovative ecommerce experiences. Use your proprietary data to personalize answers and recommendations that precisely address customer and product details, while maintaining document-level security and keeping costs low.

Illustration of Elastic vector search returning semantically relevant product results for a clothing search query

Elasticsearch — the most widely deployed vector database

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curl -fsSL https://elastic.co/start-local | sh
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OMNICHANNEL BY DESIGN

Search that fuels sales

No matter what application you’re building search for, Elastic has the solution to upgrade your experience so buyers can find what they’re looking for in seconds.

  • Online store
  • Mobile app
  • Store / branch finder
  • Marketplace
  • Generative AI

TOTAL ECONOMIC IMPACT™

Proven customer results ...

Organizations using Elasticsearch have seen a 293% ROI and more than 25% less expensive total cost of ownership (TCO), according to Forrester Research.

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INDUSTRY CREDIBILITY

Used by leading ecommerce merchants

Choose Elastic to run mission-critical workloads because it delivers the highest ROI, the most performant search with advanced technical capabilities, and a reliable partnership with the Elastic team.

  • Customer spotlight

    See how H-E-B uses Elasticsearch to power several applications for Central Market across its omnichannel experience to provide a faster, more relevant search experience for customers.

  • Customer spotlight

    Learn how GM implemented groundbreaking inventory management to deliver faster response times for heavy search volumes and empower customers to start the purchase process with linked brand and dealer sites.

  • Customer Spotlight

    Learn how HSE increased its website CTR by 4%, raising customer satisfaction and reducing maintenance time.

VERSATILE? VERY.

Any search use case on a single platform

With Elastic, you get a slew of tools that help you build any ecommerce search solution you can think of. Whether it's website search, customer support, or a unique use case with highly custom specifications, Elastic has the tools to help you create it.

  • Stand-alone and embeddable search apps

    Build custom search applications with real-time reporting for mobile apps, geolocation services, databases, and data lakes.

  • Customer support and knowledge bases

    Set up your customers for success with robust search that helps them find fast answers to their issues.

  • Connectors help you create unified search for all of your teams' productivity tools.

  • Websites

    Create search experiences that engage site visitors and help them track down whatever they're looking for.