Ecommerce Search
Engineer high-conversion discovery experiences
Standard search solutions often plateau as your complexity grows. Don't settle for black-box ranking you can't inspect or override. Build on a platform where every layer of the relevance stack — from retrieval to reranking — is yours to control, extend, and own.

Full control over retrieval strategy. Serve high-intent keyword queries and exploratory searches without compromise.
See howExtensible query pipelines. Integrate your own personalization models, reranking logic, and custom machine learning (ML) into the flow.
Build nowUnbreakable enterprise scale. Handle over 200 million SKUs and traffic spikes that break most SaaS providers with a platform built for the largest catalogs.
Learn morePERSONALIZED JOURNEY
Search relevance that delivers what customers want
Personalization at enterprise scale requires more than a toggle. Elastic gives your engineers the tools to implement it properly — Learning to Rank (LTR), vector search, and function_score with business signals like margin and recency — without constraining you to what a SaaS vendor decides to expose.

DATA THAT DELIVERS
Turn insights into action
Every query tells you exactly what your customers need. Use Elastic's analytics and tuning tools to listen, adapt, and improve. Optimize your search relevance in real time to turn browser curiosity into buyer confidence.

INDEX FOR SUCCESS
Flexible, fast indexing and retrieval
Take advantage of time-saving tools to index your data to reflect real-time product availability. Use open crawler and flexible APIs to present your complete inventory to customers and help analyze trends that enable easier purchasing decisions.

FLEXIBLE IMPLEMENTATION
Fully customizable
Get started quickly with Search UI, a framework with prebuilt components including filtering, faceting, autosuggest, and category pages. Use native integrations to connect your full catalog. Then, build out exactly the retrieval strategy your queries demand — with keyword precision for high-intent searches, and vector and hybrid approaches where semantic understanding adds value.

PERFORMANT AS YOU GROW
Scale for peak traffic
Rest easy during seasonal shopping spikes with Elastic’s modern, scalable infrastructure. Keep availability high and exceed performance goals with cluster and geographic redundancy and autoscaling. Use your preferred cloud provider (and keep data close with 50+ cloud regions and counting), go serverless, or host it yourself. With resource-based pricing, you only pay for what you use.

Generative AI
Build secure next-gen experiences
Integrate Elastic with generative AI to build innovative ecommerce experiences. Use your proprietary data to personalize answers and recommendations that precisely address customer and product details, while maintaining document-level security and keeping costs low.

Elasticsearch — the most widely deployed vector database
TOTAL ECONOMIC IMPACT™
Proven customer results ...
Organizations using Elasticsearch have seen a 293% ROI and more than 25% less expensive total cost of ownership (TCO), according to Forrester Research.

INDUSTRY CREDIBILITY
Used by leading ecommerce merchants
Choose Elastic to run mission-critical workloads because it delivers the highest ROI, the most performant search with advanced technical capabilities, and a reliable partnership with the Elastic team.
Customer spotlight

See how H-E-B uses Elasticsearch to power several applications for Central Market across its omnichannel experience to provide a faster, more relevant search experience for customers.
Customer spotlight

Learn how GM implemented groundbreaking inventory management to deliver faster response times for heavy search volumes and empower customers to start the purchase process with linked brand and dealer sites.
Customer Spotlight

Learn how HSE increased its website CTR by 4%, raising customer satisfaction and reducing maintenance time.