Author

Articles by Brian Bergholm

Principal Product Marketing Manager, Elastic

Brian Bergholm is a principal product marketing manager in the Go-To-Market team at Elastic. He’s a specialist in Elastic Cloud, partner marketing, and hyperscaler marketplaces.

He has spent over 20 years in the tech industry across telecoms, software, and professional services. He most recently spent 15 years at Microsoft in a variety of roles, including global product marketing, sales enablement, launch management, and integrated marketing. During his tenure, he supported numerous launches including Office 365, Windows 10, and Azure Marketplace. He joined Elastic because of the power of search to find the answers that matter.

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Elastic at AWS re:Invent: Concluding a year of partnership in agentic AI innovation

Elastic’s collaboration with AWS continues to strengthen. This blog summarizes our joint achievements in 2025 and our latest announcements at AWS re:Invent as we strive to help customers build secure AI applications faster. More to come in 2026!

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Elastic Cloud Serverless on Google Cloud expands globally

Elastic is excited to announce the availability of Elastic Cloud Serverless in four new Google Cloud regions around the world. Built on a Search AI Lake architecture, it combines vast storage, low-latency querying, and advanced AI capabilities.

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Elastic and Microsoft partnership achievements in 2025

Elastic’s partnership with Microsoft continues to strengthen. This blog summarizes our joint achievements during 2025 and our latest announcements at Microsoft Ignite. Stay tuned for more to come from this partnership!

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Pioneering Elastic among first partners with AWS Agentic AI Specialization

Elastic has earned the AWS Agentic AI Specialization. This recognition validates our expertise in delivering agentic AI solutions that help organizations realize significant gains in business efficiency, creativity, and productivity on AWS.

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Elastic wins 2025 Microsoft SDC Latin America Partner of the Year

Elastic recognized as 2025 Microsoft SDC Partner of the Year across multiple regions, validating its continued innovative partnership with Microsoft as a Global SDC that enables customers to succeed through powerful search and GenAI.

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Elastic Cloud Serverless now available on AWS in London and Tokyo

Elastic is excited to announce the availability of Elastic Cloud Serverless in two new AWS regions: London and Tokyo. Built on a Search AI Lake architecture, it combines vast storage, low-latency querying, and advanced AI capabilities.

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Elastic Cloud Serverless on Google Cloud doubles region availability

Elastic is excited to announce the availability of Elastic Cloud Serverless in three new Google Cloud regions in the US. Built on a Search AI Lake architecture, it combines vast storage, low-latency querying, and advanced AI capabilities.

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Elastic Cloud Serverless now available on Microsoft Azure in Ireland, Australia, and Washington

We're excited to announce the availability of Elastic Cloud Serverless in three new Azure regions: Ireland, Australia & Washington. Built on a Search AI Lake architecture, it combines vast storage, low-latency querying, and advanced AI capabilities.

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Elastic joins AWS Zero Trust Accelerator for Government (ZTAG) program

Elastic is excited to announce its official designation as an AWS Zero Trust partner and its onboarding into the AWS Zero Trust Accelerator for Government (ZTAG) program.