Author

Articles by Brian Bergholm

Principal Product Marketing Manager, Elastic

Brian Bergholm is a principal product marketing manager in the Go-To-Market team at Elastic. He’s a specialist in Elastic Cloud, partner marketing, and hyperscaler marketplaces.

He has spent over 20 years in the tech industry across telecoms, software, and professional services. He most recently spent 15 years at Microsoft in a variety of roles, including global product marketing, sales enablement, launch management, and integrated marketing. During his tenure, he supported numerous launches including Office 365, Windows 10, and Azure Marketplace. He joined Elastic because of the power of search to find the answers that matter.

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Elastic 9.0/8.18: BBQ, EDOT & LLM observability, Attack Discovery, Auto Import, and ES|QL JOIN

Elastic 9.0, built on Lucene 10, marks a major upgrade for Elasticsearch. Elastic 9.0/8.18 includes faster BBQ, Elastic Distributions of OTel (EDOT) and LLM observability, Attack Discovery, Automatic Import, and enhancements in ES|QL like JOIN.

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Elastic at Google Cloud Next 2025 — Let the show begin!

As a Signature Sponsor at Google Cloud Next 2025, Elastic will showcase our latest AI innovations with a host of activities, announcements, and technical content to help users understand the power of AI to transform data into actionable insights.

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Elastic achieves AWS Government ISV Partner Competency, strengthening public sector solutions portfolio

Elastic has earned the AWS Government ISV Partner Competency. This recognition validates Elastic's expertise in delivering Search AI solutions that help government agencies modernize operations, enhance security, and improve citizen services on AWS.

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Elastic and AWS in 2024: Celebrating innovation synergy at AWS re:Invent

View our top moments at AWS re:Invent and our collaboration with AWS to better serve customers in 2024. Receiving the AWS Partners Global Generative AI Infrastructure and Data Partner of the Year award is a testament to our symbiotic relationship.

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Elastic and Google Cloud in 2024: Celebrating innovation and progress

View highlights of our collaboration with Google Cloud to better serve customers in 2024. Receiving the Google Cloud Partner of the Year Award for Technology: Marketplace – Data & Analytics is a testament to our strong technological partnership.

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Elastic 8.17: Elasticsearch logsdb index mode, Elastic Rerank, and more

Elastic 8.17 includes capabilities like Elasticsearch logsdb index mode (dramatically reduces the storage footprint of log data in Elasticsearch up to 65%), Elastic Rerank model for semantic boost, full-text search for ES|QL, and more.

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Elastic and Microsoft in 2024: Celebrating innovation and partnership at Ignite

Elastic’s partnership with Microsoft is stronger than ever. This blog summarizes how we showcased our latest advancements and integrations at Microsoft Ignite as well as our joint achievements during 2024.

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Elastic 8.16: BBQ, LLM observability, protect your cloud assets

Elastic 8.16 includes many high-impact capabilities, including Elastic being the first vector database with BBQ (Better Binary Quantization), LLM observability for Amazon Bedrock, extended cloud security provider integrations, and more.

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Resellers: Streamline lifecycle management of Elastic solutions using ArrowSphere

Elastic is announcing the ability for resellers to streamline lifecycle management of Elastic solutions through ArrowSphere — a global platform that will simplify how resellers access, manage, and optimize Elastic solutions on behalf of customers.