5x faster response
Sightly achieves a 5x faster increase in query response times, providing real-time insights that help the company better inform the brand marketers and media agencies they serve.
50% cost savings
Faster development and efficient scaling have enabled Sightly to significantly reduce costs. Adopting Elastic has lowered search expenses by 50%.
Tens of millions of data points
With Elastic on Google Cloud, Sightly works with tens of millions of data points every day, pulling insights from news, social posts, and video.
Digital marketing leader Sightly puts Elastic at the foundation of its AI-powered Brand Mentality® platform to boost search speeds, reliability, and cost-efficiency.
Marketing moves faster than ever online. Brands don't want to just follow in the wake of trends; they need to ride the wave to connect with audiences in just the right way, at the right time. Sightly is a leader in real-time marketing and intelligence that helps brands drive results across YouTube, TikTok, Connected TV, the Open Web, and other digital platforms.
What sets Sightly apart from the competition is its superior applications of AI for brand management purposes. Its AI-powered Brand Mentality platform ingests news and social data from online vendors, enriching it with proprietary data to create a comprehensive view of what's happening in the world and how people feel about it. AI models then use this data to suggest advertising strategies based on a brand's unique marketing philosophy, enabling them to optimize campaigns on the fly. The result is marketing that feels genuine by following a brand's internal compass instead of general trends.
"Our competitive advantage is that we unite information, analysis, and activation into a single, seamless service," says Jason Pendrey, director of engineering at Sightly. "The keys to our success are volume and speed: more data processed at near real-time speeds."
The AI models powering Sightly's Brand Mentality platform thrive when they have more data to gain a deeper understanding of cultural events. As Sightly grows, it also needs to support more analytics for a growing number of customers.
Elasticsearch emerged as the only platform capable of providing the necessary scalability and speed to provide an effective search layer for Sightly's AI platform. With Elasticsearch, Sightly processes tens of millions of points of data every day, providing customers with the real-time insights they need to align advertising with culturally relevant trends that speak to their customers.
"With Elastic on Google Cloud, our customers can get results in milliseconds. Elastic gives us a clear competitive advantage, which helps us improve customer retention and drive growth."
Faster search for better AI performance
Sightly moved major components of its Brand Mentality platform to Elasticsearch in just two months. The platform not only improved performance, but it also lowered costs by 50%.
"In some ways, our story was simple. We needed speed and scale for a growing company," says Pendrey. "Elastic is very unique, as it's built for search. No other tool matches its combination of low latency, reliability, and comprehensive feature set."
Elastic supports multiple types of search, including textual, vector, hybrid, and semantic. It's used as part of Sightly's Brand Mentality platform, including supporting retrieval augmented generation (RAG) for multiple generative AI features such as the Persona Builder and Mentality Agent. With Elastic, Sightly can pull insights from many different types of data, including events, news, social posts, and video, to gain stronger insights.
Customers are now seeing up to 5x faster response times. "Users' expectations for speed have skyrocketed. They value fast, responsive results. With Elastic, they can get results in milliseconds," says Pendrey. "Elastic gives us a clear competitive advantage, which helps us improve customer retention and drive growth."
"Elastic is helping our product team bring to life the big ideas they've already been envisioning. This is leading to new capabilities that help our Brand Mentality platform stand out even more from the competition."
Running Elastic on Google Cloud
Sightly runs its entire infrastructure on Google Cloud, supporting powerful performance and development. Developers rely on Google Cloud Run to accelerate development, maintain security, and easily comply with regulations such as SOC 2 and ISO 27001 to reach more companies across industries and locations.
Pendrey highlights Google Dataflow as a key piece of Sightly workflows, creating fast data pipelines that transform and feed data from the Snowflake data warehouse into Elastic for fast, scalable search. Dataflow pipelines keep the Brand Mentality platform moving fast to support the real-time results that Sightly customers expect from the Brand Mentality platform.
"Dataflow is a very flexible tool, giving me the ability to scale with the flick of a switch," says Pendrey. "Dataflow and Elastic are a dream team, helping a growing company expand to heights that we didn't think were possible."
Preparing for the future with Elastic
Pendrey has confidence that the strong performance and new capabilities provided by Elastic will help Sightly stand out as a marketing leader.
"Elastic is one of the most effective and exciting layers in our systems. It scales, it’s fast, and it gives you features that other products can’t," says Pendrey. "There are great things coming from Sightly, and with Elastic on Google Cloud I can help teams get there faster."
